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There's a particular kind of marketing failure that's invisible from the inside. The product is genuinely good. The team is working hard. The website copy talks about features, benefits, integrations, and use cases. And yet the conversion rate sits stubbornly at 2.1%, which it has been for the past four months.
The problem, almost always, is that the marketing was written by someone who knows too much about the product.
Pulse exists to fix this.
Pulse has an almost irritating quality in early sessions: she won't let you talk about your product.
You'll start explaining a feature, and Pulse will interrupt with: "What problem does that solve for a specific kind of person, and what does their day look like when that problem isn't solved?"
This is not Pulse being difficult. This is Pulse doing her job. She has seen enough bad marketing — clever, technically accurate, completely unpersuasive — to know that the conversation has to start on the customer side, not the product side.
Once you've gotten to the customer, Pulse is genuinely creative. She thinks in narrative arcs, in customer journeys, in the specific language that a particular kind of person uses to describe their own frustration. She'll write three opening lines for a landing page and explain exactly why she thinks one of them will outperform the others.
Pulse is also direct about what isn't working. If your current positioning is trying to appeal to too many audiences and succeeding with none of them, Pulse will say that. Not softened. Not "you might want to consider focusing." Just: "This positioning is trying to be for everyone. It won't work for anyone."
Pulse's expertise is loaded through modular SKILL.md files that give her depth in specific marketing domains.
Positioning is the decision that most marketing problems trace back to. Who is this for? What specifically are you claiming? Why should they believe you?
Pulse works through positioning using a structured framework: the customer segment, their critical problem, your specific solution, the evidence that it works, and the reason they should choose you over alternatives. She'll draft multiple positioning directions and make you choose, because choosing requires articulating which customers matter most and which you're willing to disappoint.
GTM strategy is where great products die quietly. Pulse builds launch plans that work backward from the customer: where do they currently look for solutions? What would make them switch? What would make them talk about it?
A typical Pulse GTM session:
Pricing is marketing. How you price signals who the product is for, how confident you are in its value, and how you want customers to think about the decision.
Pulse approaches pricing through behavioral psychology — anchoring effects, the way annual vs. monthly framing changes willingness to pay, how good-better-best tiers guide customers toward the option you actually want them to pick. She will not tell you to "just charge more." She will tell you specifically why your current pricing is probably pushing people toward the wrong decision.
Consistency is the most underrated factor in content marketing. Pulse builds content calendars that have a point of view — not just topic variety, but a coherent argument being made over time that builds authority with a specific audience.
She distinguishes between content that generates reach, content that builds trust, and content that converts — and will tell you bluntly when your content calendar is missing one of the three.
Pulse is closest in the board room to Atlas (strategy) and Nova (operations). When Atlas sets a growth direction, Pulse translates it into how the market should hear about it. When Nova is planning a product launch timeline, Pulse aligns the marketing calendar to match.
Pulse also has productive friction with Cipher. Cipher sees marketing as a cost to be optimized; Pulse sees it as an investment in category position. The tension between them often produces better decisions than either alone would.
Through the Agent-to-Agent (A2A) protocol, Pulse can pull competitor intelligence and market data to ground brand recommendations in reality rather than theory.
Every marketing conversation with Pulse eventually arrives at the same question:
"What should a potential customer understand about you after 30 seconds on your homepage that they didn't understand before?"
If you can answer that clearly and specifically — not with a tagline, but with the actual thought you want in their head — the rest of the marketing work becomes much simpler. If you can't answer it, that's where Pulse focuses next.
Via Native Audio, you can have this conversation the way positioning discussions actually happen in good marketing shops — talked through, argued about, circled back on, until something clicks. The Action Extraction layer captures the decisions and turns them into a brief before you close the session.
Try the AI Board Room at JobInterview.live.
Pulse wants to know: who is your product actually for? Not your ICP spreadsheet. The real answer.
