About Us

Revolutionizing Recruitment with AI

Our mission is to make professional talent assessment and hiring more accessible, fair, and efficient through psychometric workflows, voice interview coaching, recruiter operations, and ATS connectivity.

Our Story

JobInterview was founded in 2025 because we saw firsthand the challenges in traditional hiring processes. Inconsistent interviews, scheduling conflicts, and unconscious bias were preventing companies from finding the best talent.

We combined artificial intelligence, psychometrics, and human-resources engineering to build JobInterview ASSESS, interview coaching, applicant-tracking workflows, and CV tools. The platform provides structured assessment outputs, explanation views, and human-review controls while disclosing evidence limits.

Today, the production platform contains 605 assessment items and 18 active published definitions, plus an ATS and HRIS provider catalog. Empirical calibration, fairness evidence, live customer connections, and legal conformity remain specific to each instrument and deployment.

Our Mission

To democratize access to professional interview experiences by leveraging cutting-edge AI technology, helping job seekers prepare and companies hire more effectively.

Our Vision

A world where every candidate gets a fair chance to showcase their skills, and every employer can make informed hiring decisions through consistent, reviewable interview and assessment processes.

Meet the Founder

Omar Cherif

Omar Cherif

Founder & CEO

Founder and full-stack engineer focused on AI agents, human-computer interaction, and intelligent automation

Omar is a serial entrepreneur and full-stack engineer with over two decades of experience at the intersection of artificial intelligence and human-computer interaction. His background includes e-learning platforms, serious games, enterprise data projects, robotic process automation, and machine learning.

In 2023, Omar founded SIROCCO.ai, focused on AI agents, automation, and intelligent systems. In 2025, he launched JobInterview.live, bringing interview practice, candidate tools, assessment workflows, and recruiter operations into one multilingual platform. His work focuses on useful, reviewable AI systems for hiring, learning, and customer workflows.

For Omar, AI avatars and autonomous agents aren't futuristic concepts. They're the natural evolution of his lifelong obsession with creating technology that serves humanity. From writing his first code at age 10 to architecting multi-agent systems today, his vision remains constant: intelligent systems should amplify human potential, not replace it. At SIROCCO.ai, he's building the future where AI agents work alongside humans as trusted partners.

Building intelligent agents that understand, adapt, and empower.

Meet the team

A small core team working between Tunis and Paris.

  • Omar Cherif

    Omar Cherif

    Founder / Lead Engineer

  • Mohamed Bennour
    Associate

    Mohamed Bennour

    Community & Marketing

  • Sarah Karmous

    Sarah Karmous

    Programs & Partnerships

  • Arij Khlifi

    Arij Khlifi

    Business Developer

  • Open seat

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    Build with us, between Tunis and Paris.

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Rooted in Tunis and Paris.

A startup in Tunis and Paris. Our operating team is mainly in Tunis, and our Paris office keeps us aligned with EU compliance and data residency. We expand gradually and deliberately, with partners who know their markets.

Tunis, TunisiaParis, France

Two offices, one team

TunisTunisia

Home base

Our startup office, with our operating team mainly in Tunis, at The Dot in Les Berges du Lac 2.

The Dot logo

SIROCCOThe Dot, 5th floor,Cité les Pins, Rue de la Fleur d'ÉrableLes Berges du Lac 2, 1053 Tunis, TUNISIA

Building with ❤️ from The Dot

Registered office: 10 rue de l'Île de Rhodes, Immeuble Henda, Bloc A, 3ème étage, Bureau A1, 1053 Les Berges du Lac 2, Tunisia

Legal entity
SIROCCO TECHNOLOGIES SARL
RNE Unique ID
1996516R

ParisFrance

European office

Our office in Paris supports EU compliance and data residency.

SIROCCO229 rue Saint-Honoré75001 Paris, FRANCE

Company No.
800 709 826
DUNS No.
265920204

Authorized representative: Omar CHERIF

Startup Label 2026

An innovative startup, officially recognised.

SIROCCO is an innovative startup, a jeune entreprise innovante, selected by the Tunisian ministry in charge of technology among the country's innovative startups. In 2026 we obtained the Startup Label under the Tunisian Startup Act, the national framework that recognises young, innovation-driven companies built to grow.

SIROCCO est une jeune entreprise innovante, sélectionnée par le ministère des Technologies parmi les startups innovantes, et a obtenu le Label Startup en 2026.

Learn more at startup.gov.tn
Startup Tunisia

Where we are building

Rooted in Tunis. Growing market by market.

We expand gradually and deliberately, with partners who know their markets.

Home base

North Africa and Africa

Tunis is our home base. We are building partnerships across Tunisia, Morocco, Algeria, and the wider African continent.

Expanding

France and francophone countries

We sell and support in French, and we are opening relationships with employers, agencies, and institutions across francophone markets.

Expanding

Germany, Austria, and Switzerland

German-language materials and partnerships for employers, recruiters, and institutions in the DACH region.

On our roadmap

Middle East and Gulf

Arabic-first experiences and regional partners for the Gulf and the wider Middle East.

More markets will follow, often through partners. Tell us where you are.

Our Values

The principles that guide our work and culture

Continuous Innovation

We push the boundaries of AI technology to deliver cutting-edge solutions

Fairness & Equity

We design controls to identify and mitigate bias while supporting consistent opportunities for candidates

Excellence

We maintain the highest standards in everything we build and deliver

Global Accessibility

We make professional interviews available to everyone, everywhere

Our Journey

Key milestones in our mission to transform recruitment

2025

Platform Launch

Launched JobInterview.live with AI interview coaching (avatar and voice), CV Builder, and ATS pipeline

2025

Interview Practice Expansion

Expanded candidate practice across avatar, voice, and text workflows

2025

AI Assistant and Voice Mode

Introduced interactive AI Assistant with real-time voice conversation capabilities

2026

Complete ATS System and CV Builder

Launched full Applicant Tracking System with AI-powered CV Builder and ATS analysis tools

By the Numbers

250+

Professions Covered

Global

Countries Served

3

Languages Supported

99.9%

Platform Uptime

Join Us on Our Mission

Whether you're looking for a job or looking to hire, we're here to help

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