Expert Guide

Create a CV That Gets You Hired

Master the proven strategies and insider techniques that top recruiters look for. Build an ATS-optimized CV that beats the bots and impresses hiring managers.

75%

of CVs are rejected by ATS before a human sees them

6 seconds

average time recruiters spend reviewing your CV

250+

CVs received for each corporate job posting

90%

of Fortune 500 companies use ATS systems

What is an Applicant Tracking System (ATS)?

Understanding the gatekeeper to your dream job

An ATS is software used by 98% of Fortune 500 companies to automatically filter and rank CVs. It scans for keywords, proper formatting, and relevant experience before a human ever sees your application.

Keyword Matching

ATS scans for specific skills, qualifications, and industry terms from the job description

Format Parsing

The system extracts information from your CV - fancy formatting can confuse it

Ranking & Filtering

CVs are scored and ranked. Only top-scoring candidates reach human recruiters

Database Storage

Your CV stays in the company's database for future opportunities - make it count

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Essential CV Sections That Get Results

The building blocks of a winning CV

Contact Information

Name, phone, email, LinkedIn, location (city/country). Keep it simple and accessible.

  • Use a professional email address
  • Include LinkedIn URL
  • City and country only (no full address)

Professional Summary

3-4 powerful sentences highlighting your value proposition and key achievements.

  • Start with your title and years of experience
  • Include 2-3 measurable achievements
  • Tailor it to the target role

Work Experience

Your professional journey with quantifiable achievements for each role.

  • Use action verbs (Led, Increased, Reduced)
  • Include metrics and numbers
  • Focus on achievements, not duties

Skills

Technical and soft skills that match the job requirements.

  • List hard skills first
  • Match job description keywords
  • Group by category (Technical, Languages, etc.)

Education

Degrees, certifications, and relevant training.

  • Most recent degree first
  • Include GPA if > 3.5
  • Add relevant coursework for recent grads

Optional Sections

Projects, Publications, Volunteer Work, Languages, Awards - add if relevant and space allows.

  • Only include what adds value
  • Quantify impact where possible
  • Keep it concise

CV Writing Do's and Don'ts

Avoid these common mistakes that cost you interviews

✓ Do This

  • Use standard section headings (Work Experience, Education, Skills)
  • Save as .PDF or .DOCX (check job posting requirements)
  • Use bullet points to list achievements
  • Include numbers and metrics (increased sales by 35%)
  • Tailor your CV for each application
  • Use keywords from the job description naturally
  • Keep it to 1-2 pages (1 page for <10 years experience)
  • Use a clean, simple font (Arial, Calibri, Times New Roman)

✗ Don't Do This

  • Use tables, text boxes, headers, or footers
  • Include photos, graphics, or fancy designs
  • Use columns or multi-column layouts
  • Write in paragraphs instead of bullet points
  • Include personal info (age, marital status, photo in US/UK)
  • Use generic objective statements
  • List every job you've ever had
  • Use acronyms without spelling them out first

ATS Optimization Strategies

Advanced techniques to maximize your ATS score

These proven strategies help your CV rank higher in ATS systems and reach human recruiters.

1

Strategic Keyword Integration

Naturally incorporate exact keywords from the job description throughout your CV.

💡 Use both acronyms and full terms (e.g., 'Search Engine Optimization (SEO)')

2

Skills Section Matching

Create a dedicated skills section that mirrors the job requirements.

💡 Prioritize hard skills and technical competencies

3

Standard Formatting

Use simple, clean formatting with standard fonts and no complex design elements.

💡 Stick to Arial, Calibri, or Times New Roman, 10-12pt

4

Clear Section Headers

Use standard, recognizable section headers that ATS can parse correctly.

💡 Use 'Work Experience' not 'My Journey' or 'Professional Path'

5

File Format Optimization

Save as .DOCX or .PDF unless specified otherwise in the job posting.

💡 Test your PDF: if you can't select and copy text, ATS can't read it

6

Quantify Everything

ATS algorithms recognize and rank CVs with measurable achievements higher.

💡 Use percentages, dollar amounts, timeframes, and team sizes

Content Writing That Sells Your Value

Transform duties into achievements

The difference between average and exceptional CVs is how you present your experience.

1

Use the X-Y-Z Formula

Accomplished [X] as measured by [Y], by doing [Z]

Example: Increased customer retention by 28% by implementing a proactive support system

2

Start with Action Verbs

Led, Developed, Increased, Reduced, Launched, Managed, Optimized, Streamlined

Example: Spearheaded a cross-functional team of 8 to deliver project 2 weeks ahead of schedule

3

STAR Method for Achievements

Situation → Task → Action → Result

Example: Redesigned onboarding process (S), reducing new hire ramp-up time from 90 to 45 days (R)

4

Show Career Progression

Demonstrate growth in scope, responsibility, and impact over time

Example: Promoted from Junior Analyst to Senior Analyst within 18 months based on performance

5

Tailor for Each Role

Emphasize the experience most relevant to the specific job you're applying for

Example: For a leadership role, highlight team management; for technical role, emphasize technical skills

Resume Writing Framework

Master the PAR Method for Powerful CV Bullet Points

The PAR (Problem-Action-Result) method was originally designed for resume writing. Learn how to transform generic job descriptions into compelling achievement statements that catch recruiters' attention.

Learn PAR Method
Leadership CVs

Targeting Leadership Roles? Use the SOAR Method

The SOAR (Situation-Objective-Action-Result) method emphasizes goal-setting and strategic thinking. Perfect for executive and senior management CVs where you need to showcase your ability to set ambitious objectives and deliver measurable outcomes.

Learn SOAR Method

7 Fatal CV Mistakes (And How to Fix Them)

Avoid these errors that instantly disqualify your application

Generic, One-Size-Fits-All CV

Problem: Sending the same CV to every job without customization

Solution: Tailor your CV for each application by matching keywords and emphasizing relevant experience

Impact: Can reduce your chances by 50%+

Fancy Formatting and Graphics

Problem: Using tables, columns, text boxes, or infographic-style layouts

Solution: Use a simple, single-column layout with standard fonts and clear section headers

Impact: ATS can't parse complex formatting - instant rejection

Missing Keywords

Problem: Not including specific skills and terms from the job description

Solution: Map job requirements to your CV and include exact matches naturally

Impact: Low ATS score = never seen by humans

Duties Instead of Achievements

Problem: Listing job responsibilities instead of quantifiable accomplishments

Solution: Use metrics and the X-Y-Z formula for every bullet point

Impact: Fails to differentiate you from other candidates

Typos and Grammar Errors

Problem: Even small errors signal lack of attention to detail

Solution: Proofread 3+ times, use grammar tools, and have someone else review it

Impact: 60% of CVs are rejected for typos alone

Unexplained Employment Gaps

Problem: Large gaps in employment history without context

Solution: Address gaps briefly (sabbatical, skills development, family care) with dates

Impact: Creates red flags and questions for recruiters

Too Long or Too Short

Problem: 3+ page CVs or cramming everything onto half a page

Solution: 1 page for <10 years experience, 2 pages for 10+ years. Be concise but complete.

Impact: Recruiters won't read past page 2; too short looks inexperienced

Your 5-Step CV Creation Roadmap

Follow this proven process to build your winning CV

1

Research & Analyze

Study the job description and identify key requirements, skills, and keywords. Research the company culture and values.

Create a list of must-have keywords and skills to incorporate
2

Choose Your Structure

Select the right CV format: Chronological (most common), Functional (career changers), or Hybrid (varied experience).

Pick a clean, ATS-friendly template from our builder
3

Write Compelling Content

Craft your professional summary and transform each job role into achievement-focused bullet points using metrics.

Use the X-Y-Z formula for every major accomplishment
4

Optimize for ATS

Integrate keywords naturally, use standard section headers, ensure simple formatting, and save in the right format.

Run through ATS optimization checklist (we do this automatically!)
5

Review & Test

Proofread multiple times, check for consistency, have others review it, and test with ATS scanners.

Use our built-in ATS checker to see your optimization score
Instant Results
Expert Insights

Get Your CV Professionally Analyzed

Upload your existing CV and get instant feedback on ATS compatibility, keyword optimization, and formatting.

Analyze My CV

Essential CV Tools & Resources

Everything you need to create a standout application

AI CV Builder

Create ATS-optimized CVs with AI-powered content suggestions and real-time formatting validation.

Try Builder

ATS Compatibility Checker

Scan your CV against real ATS algorithms and get a detailed optimization report with fix suggestions.

Check Your CV

Keyword Analyzer

Compare your CV against any job description to identify missing keywords and optimize your match score.

Analyze Keywords

Interview Prep

Practice with AI-powered mock interviews tailored to your industry and experience level.

Start Practicing

Industry-Specific CV Tips

Tailor your approach for your field

Technology & IT

  • List programming languages and frameworks
  • Include GitHub/portfolio links
  • Highlight technical projects
  • Emphasize certifications

Business & Finance

  • Quantify revenue/cost impacts
  • Highlight leadership roles
  • Include relevant certifications (CPA, CFA)
  • Show strategic thinking

Creative & Marketing

  • Include portfolio link prominently
  • Show campaign results with metrics
  • Highlight tools/platforms
  • Demonstrate creativity strategically

Healthcare & Medical

  • List licenses and certifications first
  • Include clinical specializations
  • Show patient outcomes
  • Highlight compliance knowledge

Frequently Asked Questions

How long should my CV be?

For most professionals with less than 10 years of experience, stick to 1 page. If you have 10+ years or extensive relevant experience, 2 pages is acceptable. Never go beyond 2 pages - recruiters simply won't read more. Focus on quality over quantity, keeping only the most relevant and impressive information.

Should I include a photo on my CV?

In the US, UK, and Canada, do NOT include a photo - it can lead to unconscious bias and many ATS systems can't process images. In some European countries and Asia, photos may be expected. Check local norms, but when in doubt, leave it out. Your qualifications should speak for themselves.

What file format should I use?

Save your CV as a .PDF or .DOCX file - these are the most ATS-compatible formats. PDF preserves your formatting across devices, but DOCX is sometimes easier for ATS to parse. Check the job posting for specific requirements. Never use .Pages, .TXT, or image files (.JPG, .PNG).

How do I handle employment gaps?

Be honest and brief. Use a short phrase like 'Career Sabbatical' or 'Family Care Leave' with dates. If you did anything productive during the gap (freelancing, courses, volunteering), include it as a regular entry. Don't try to hide gaps by using only years - it looks suspicious. Most recruiters understand gaps happen.

Should I include references on my CV?

No. 'References available upon request' is outdated and wastes valuable space. Recruiters will ask for references when they need them. Use that space for more achievements and relevant experience instead. Have a separate reference list ready to provide when requested.

How often should I update my CV?

Update your CV every 3-6 months, even if you're not job searching. Add new achievements, skills, and certifications as they happen. When actively job hunting, customize your CV for each application by emphasizing the most relevant experience and matching keywords from the job description.

What's the difference between a CV and a resume?

In the US, a resume is typically 1-2 pages focused on relevant experience, while a CV is longer (2+ pages) and includes comprehensive academic/research history. Outside the US, 'CV' is the standard term. For corporate jobs worldwide, use the shorter resume format. For academic/research positions, use the comprehensive CV format.

How do I optimize for ATS without keyword stuffing?

Integrate keywords naturally into your bullet points and skills section. Use both acronyms and full terms (e.g., 'CRM' and 'Customer Relationship Management'). Focus on including skills you actually have - ATS matching gets you past the software, but you still need to perform in the interview. Our AI builder helps you find the right balance automatically.

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